Timing the delivery of your email campaigns by the receiver’s time zone can increase open and click rates. For example, an email that hits your East Coast subscribers at 10 am may hit them at the right time, but your West Coast subscribers may still be crawling out of bed.
With Geocodio, you can turn a subscriber's address into a latitude/longitude pair (geocode) and add their time zone. You can then import this list into your email marketing platform and segment your list by time zone, allowing you to create sends for each time zone (exact implementation will vary based on the email marketing platform you use).
There are many other uses for time zone data. If you’re curious whether Geocodio would be a fit for you use case, feel free to email us directly.